This is the first such post that ive modified for content is the web. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. Aug 12, 2009 content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Chapter 2 helps readers identify whats currently wrong with their content. The content strategist is contentlys industryleading publication on content strategy and content marketing. Content strategy is a relatively new niche discipline in digital publishing. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences.
The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. So youre on board with content marketing and are excited to get started. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Kristina halvorson, author of the book content strategy for the web. Content strategy for the web by kristina halvorson is the industrys goto. Dec 17, 2019 ive come in as the workforce is clicking up somewhere between 100 and 200. Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. When im speaking about content strategy at conferences, i often ask my audience, how many of you really know, in detail, what content you have on your website today and. Why writing a book is the best content strategy youve never. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online.
Website content strategy services and blog by contentini content strategists. The only book ive found on content strategy is the web content strategists bible. Its all in this little red bible how to plan, publish. Content strategy for the web gives you the tools you need to get the right content to the right people in the right place at the right time. Once they are out on paper its amazing how free you are to move on with your day and get things done without these negative voices popping up all the time. Content marketing strategy at its core, your content marketing strategy is your why. Everyday low prices and free delivery on eligible orders. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. Feb 11, 2014 10 books every great digital content creator must read. Once they are out on paper its amazing how free you are to move on with your day and get things done without these negative voices popping up. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. If your website content is out of date, offbrand, and. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy.
It reiterates that your strategy helps you to identify what already exists, what should be created. Content marketing strategy, content strategy, and content plan. Content strategy for the web by kristina halvorson. Content strategy for the web, kristina halvorson and melissa rach. The 8 main different types of content and how to use them. Its an indispensable manual for the bedrock documents of content strategy. Make smarter, achievable decisions about what content to create and how. Discover the processes and people behind a successful content strategy. This relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. Content strategy for the web, kristina halvorson the industry standard primer clout. Or, selection from content strategy for the web, second edition book. The first edition of kristina halvorsons little book was like a rip in the matrix through. This is the goto handbook for creating an effective content strategy.
Content is the web web writing and content strategy. Marlowe sarah beckley, manager of content strategy, sapientnitro content quality matters and it. It started when i was asked some quite general questions about content. In fact, the book publishers i worked in used the job title information architect to describe those resonsible for style guides, structuring the content of a book and ensuring consistency. Services include web content migration strategy, seo content optimization, taxonomy consulting, blog writing services and social media consultancy. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Even if youve never entertained the idea of writing a book, dont rule it out. A web content audit is a full accounting of the content your organization currently has online. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Content strategy for the web explains how to createand deliver useful, usable content for your online audiences, whenand where they need it most. This chapter is from the book this chapter is from the book content strategy for the web learn more buy. To find out how to create a documented content strategy, including the 36 questions to ask, download our 16page guide, the essentials of a content marketing strategy. Learn content strategy best practices with our content marketing resources.
Meanwhile, as a remote team member, im experimenting with internal blog posts as a form of working out loud. While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process. We help companies create and implement strategy for content design, delivery, and governance. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers.
The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work. Content strategy plans for the creation, publication, and governance of useful, usable content. Tutorials include the essentials of user experience. Buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. This second edition retains all that was wonderful in the first book, while. There is a better way, though, than struggling your way through. Our mission is to advance the practice of content marketing, through online education, print, and inperson events. Aug 12, 2009 buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. Its unfortunate that content strategy is often ignored completely or neglected until last minute. The postit r notes and dogeared pages in my copy are evidence of. And what does the content renaissance mean for you. It refers to the planning, creation, development, delivery and management of content. Understand content strategy and its business value.
Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Content strategy for the web by kristina halvorson goodreads. A lot depends on who you are and what sort of content strategy youre interested in. Melissa rach describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. In fact, an audit is your key tool for making a business case for any web content project. Science of influential web content, colleen jones not just. Complete beginners guide to content strategy ux booth. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. You can utilize the content strategy template provided by moz.
This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The first edition of kristina halvorsons little book was like a rip in the. Even the look of the site and content maps were familiar from what ive seen presented and used in client meetings. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Sign up for the content strategists newsletter and join a community of more than 200,000 of the worlds best marketers. Kristina halvorson describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. If youd like to purchase multiple copies of content. For organizations all over the world, content strategy for the web is the goto content strategy handbook. If content is king, then content strategy is the kingmaker. Itll help you recognize problem areas in your site and what you can do to. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.
If your website content is out of date, offbrand, an. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. These books on content strategy teach you how to plan and create compelling.
Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. Content strategy for the web by kristina halvorson, melissa. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web project, almost as an afterthought. In the space of a few chapters, she had changed our field forever, for the better.
In her own words, kristina halvorson says this book is an introduction to the emerging practice of content strategy. Writing what author julia cameron called morning pages in her 1992 book, the artists way is a great way to get these thoughts out of your head and onto paper. Learn the 10 elements of a successful content strategy for the web, including. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. The content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and. For organizations all over the world, content strategy for the web is. Content strategy for the web 9780321620064 by halvorson, kristina and a great selection of similar new, used and collectible books available now at great prices. This is the size where organisations outgrow workable informality. Great content is necessary for a great user experience. A handbook is just thatthe book you will have in hand throughout the life of a project. Content not only refers to words on a web page, but also the images, videos and other multimedia that are used on the page. Content strategy online courses, classes, training. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different.
Sep 06, 2017 this relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. Auditing web contentespecially a large websitemight sound tedious and timeconsuming. It also shares content best practices so you can get your next website redesign right, on time and on budget. Why writing a book is the best content strategy youve. The content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and creating seamless content. The essentials of a documented content marketing strategy. Advance praise for content strategy for the web, second edition. Headquartered in minneapolis, minnesota, brain traffic serves clients worldwide. Redesigning your home page wont selection from content strategy for the web book. Learn how to apply an improved content strategy and information architecture to your website. It also shares content best practicesso you can get your next website redesign right, on time and onbudget. Morning routine ideas ideas to build your best morning.
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